Which route of persuasion focuses on arguments and facts?

The focus of central route persuasion is on the strength and quality of the arguments presented, as well as the factual information that supports those arguments. This route is often utilized in contexts where the audience is motivated to think critically about the message, typically when they have a high level of involvement with the topic at hand. In central route persuasion, individuals are more likely to engage in cognitive processing, evaluating the logical consistency and evidence behind the claims made.

In contrast, peripheral route persuasion relies on superficial cues and emotional appeals, such as the attractiveness or credibility of the source rather than the actual content of the message. This route is typically used when the audience has a low level of motivation or ability to process the information deeply.

Inductive and deductive reasoning pertain to logical processes rather than specific strategies of persuasion. Inductive reasoning involves drawing general conclusions from specific examples, while deductive reasoning starts with a general statement and moves to a specific case. Neither of these approaches is specifically tied to persuasive messaging in the same manner as the central and peripheral routes. Thus, the central route is correctly identified as focusing on arguments and facts.